A long-term career is waiting for you in the advertising and marketing field. Positions and department preferences are limitless. From traditional advertising agencies to event promotions or online pay per click management services, your options are unlimited. These positions will always be needed, as businesses and owners always try to get ahead. The popularity of advertising methods is continuously changing, but you can be certain you will always have a profitable, fun career in an evolving business.
A full-service advertising agency will have the biggest range of options in positions and departments to work in. If you love working closely with clients, joining an account team could be the best place for you. An Account Executive works closely with all other departments in the company. Media buying can be another choice. Media buyers put ads for their clients on radio, television and print publications. If you like being creative you can find jobs in the art department or as a copywriter or editor. Creative people blossom in advertising, being able to have a prosperous career doing something they enjoy.
A few other areas to find employment are promotions, outdoor advertising and media buying offices. Smaller guerilla style marketing companies will usually offer non-traditional ways to promote their clients. At promotion businesses, people work on various plans like field events and demonstrations. Outdoor firms sell space to clients in public locations. As a sales rep in outdoor, you will help locate outdoor boards, and taxi and bus signage that best work for your client. At an outdoor agency, you will work closely with media buyers at agencies and independent businesses.
Internet advertising and marketing has recently become a big field. An SEO or PPC advertising company will work on various aspects of a client?s online campaign. Content writing and linking for search engine pages, placing pay per click ads, banner ads, and working on social media accounts are all job duties of a full service ppc advertising company. Every year more advertising alternatives arise, making internet advertising more favorable than ever. To succeed in today?s world, companies know they must have a strong web presence, this opens up the door for a number of employment opportunities.
A degree in advertising isn?t always mandatory to have a successful career in the industry. It is a great business to work your way up in. Most businesses and smaller companies have many beginning level positions. You can learn about the field by beginning as an assistant or account coordinator. Other possibilities to get your foot in the field is as a receptionist or VP assistant. Most companies love to hire from within, giving you the option to move up quickly.
Source: http://webhostingshop.org/internet-marketing-tips/advertising-and-marketing-careers/
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