One of the most important advances in internet marketing has been the explosion of video. Starting with the establishment of YouTube and other video hosting websites, videos have virtually taken over the internet, causing a tremendous upsurge in interest of various products, services, information and entertainment. Having a video marketing plan as part of your overall strategy for you online business is a must.
There are a number of reasons you should add videos to your website, but the first step is getting or renting a good quality camera and having solid lighting and sound. A poorly produced video that is hard to see or hear will turn people away from your website. As with anything, if you want to do it well you need the right tools to do it with. Once you have obtained or access to the right equipment, the next step is mapping out a short, solid video that gets to the point.
You may ask yourself why use video to augment your traditional website? Here are five good reasons why you should have well produced videos.
New: Despite being around for several years, videos have yet to reach their full potential and exposure. Having a website with videos can increase interest in potential customers as they still see them as relatively new, also your video seen as a status symbol, something that is used by mainstream businesses.
People like Them: Given the choice between reading paragraphs of text and watching a short video, most people choose to watch the video. The entertainment value plus directness of the message can get your information out far better than even the best written pieces, especially if you are driving home simple, straightforward points.
Reduce Bounce Rate: Videos keep people on your website longer, if only for the length of the video itself. Having potential customers stay longer can improve your ad rate and increase the chances of making a sale. This is especially true if the video is well made and entertaining.
Increase Exposure: Videos that are placed on popular web sharing sites optimized with keywords, strong titles, good description and links that direct them back to your website can help broaden your potential customer base. A good video can increase your ranking overall which means more people see what you have to offer.
Potential to Go Big: You may have heard of videos going ?viral? which is to say that they reach a massive audience in a very short period of time, having millions of ?hits? or views. While most videos will only receive a few thousand hits at most, if you can create a music or funny video then the potential can be almost unlimited. Be sure that it ties in with your business, but creating a video that goes ?viral? can literally shoot your online company into the stratosphere.
By adding video you can greatly increase your exposure and profit margin if you approach it the right way. Video marketing is not only here to stay, but is quickly becoming the foundation for building online businesses.?
Source: http://www.bennisservices.co.uk/what-is-the-importance-of-video-marketing/
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