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May 16th, 2012 ? No Comments

The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.

McKinsey?s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and type of customer data now available, and use it to capture marketing and sales opportunities. The session will also report on findings from newly published book: Sales Growth: Five Proven Strategies from the World?s Sales Leaders.

Debbie Williams, IDM B2B Council chairman and chairman of next week?s conference, said: ?We?re delighted to add such a respected authority to our expert speaker line up. As an advisor to many leading businesses, governments and institutions worldwide, McKinsey is not only in the perfect position to give conference delegates invaluable business insights and advice but, given the potential impact of ?big data? on businesses today, the session is sure to be one of the most eagerly anticipated of the event ?

The topical issue of ?big data? sits under the conference?s umbrella theme of ?New world, new values, new order?, as the event explores, examines and addresses the fundamental shifts that B2B marketing must make in today?s new B2B marketing world. The programme includes speakers from IBM, KLM, Psion, Euro RSCG, Reed Business Information, Pitney Bowes and more and highlights include:

• Good business is better business: why transparency and authenticity are the new rules of modern business
• Think global, grow faster: what smaller companies can learn from the ?big boys? (and vice versa)
• Understanding today?s digital exhaust: big data
• Automated lead nurturing: this time it?s personal! Strategies that really do fine-tune the needs and demands of today?s B2B buyer
• How to become a socially-enabled business: taking the virtual world to the next level and putting it at the heart of your strategy
• Trust in the Cloud: compliance and security issues plus a five-point guide to the new cookie legislation

The IDM B2B Marketing Conference takes place on Thursday May 24 at the Commonwealth Club, London WC2. Full programme, speaker and booking details, including a three for two offer for delegates going with colleagues, are available by clicking here.?

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