In its bid to compete with traditional cable offerings on even footing, YouTube has reached agreements with more than 100 producers to provide exclusive video content to the site. YouTube is aiming to create dedicated, broadcast-quality channels from these providers—including Reuters, the WSJ, Slate, The Onion, Ashton Kutcher, and Shaquille O'Neal.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/bVQmcBT3Srk/youtube-pays-100-million-to-channel-hollywood-star-power
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