SYDNEY, AUSTRALIA, Oct 06, 2011 (MARKETWIRE via COMTEX) ?Aristocrat has announced the first customers for its new onlinegaming solution that allows land-based casinos in the U.S. to offertheir players a play-for-fun online casino experience. the firstcasinos to launch the innovative new platform will be the soon to beopened Maryland Live! Casino in Arundel Mills, Maryland, and IslandResort & Casino in Harris, Michigan.
Aristocrat?s nLive online gaming platform powers a fully-brandedvirtual casino on behalf of the land-based casino operator. Playerscan visit the virtual casino and access a full suite of online gamesfor fun, including poker, table games and slots, including some ofAristocrat?s most iconic titles.
ahead of the potential legalization of internet gambling in the U.S.,nLive offers land-based operators the opportunity to build theironline brand and presence and extend their existing playerrelationships online. nLive offers casinos a unique channel forplayer promotions.
Casinos that use Aristocrat?s Oasis 360(TM) casino management systemcan also implement nLiveLink to integrate players? online andland-based profiles, allowing players to log-on online and earnreward points in the virtual casino. the nLiveLink solution providesthe casino with a comprehensive suite of advanced reports.
?Aristocrat has a long history of helping our operator customers tocreate a great gaming experience on their casino floor, and now we?rehelping them to extend that experience online,? said AristocratAmericas President Nick Khin.
Aristocrat?s online gaming platform for the U.S. market has beendeveloped through an exclusive relationship with GameAccount Network,a major platform provider in the regulated European internet gamingmarket. the Aristocrat solution utilizes GameAccount Network?s coreinternet gaming system which is licensed in key Europeanjurisdictions and has proven to be a robust and compliant solutionfor online casino operations.
Aristocrat?s General Manager of Group Strategy and Online Gaming,Gillian Findlay, said that this solution was part of the broaderonline strategy for Aristocrat. Aristocrat is making a range of gamesavailable for play on European online casinos. ?The nLive virtualcasino will provide players with access to a continually expandingrange of Aristocrat slot games as we deploy many of our most iconicand high performing titles online. nLive also offers multi-playerpoker, a key requirement for the U.S. market, as well as table games.
?We?re very pleased to have signed up our foundation partners inMaryland Live! Casino and Island Resort & Casino. for Maryland Live!Casino, this will be a great opportunity to build its brand andpresence ahead of its grand opening in June next year, and for IslandResort a way to expand its existing player base.?
Aristocrat Online is a division of Aristocrat Leisure Limited (asx:ALL). ALL is a leading global provider of gaming solutions. TheCompany is licensed by more than 200 regulators and its products andservices are available in over 90 countries around the world. Forfurther information, visit aristocratonline.com .
Contact: Paul Speirs Steinbeck Communications (702) 413-4278 Email Contact www2.marketwire.com/mw/emailprcntct?id=DFBF42B89FC97973
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