Loyal3: A Platform For Letting Customers Own Equity In Your Company

One of the more interesting paradoxes of the last five years on the consumer web has been how small teams of developers have been able to build products that reach tens or hundreds of millions of users. Yet few, if any of those users, get to own equity in the companies that they contribute so much to ahead of a large liquidity event like an IPO. Loyal3 is hoping to start changing this by allowing consumers to easily buy stock from companies they love directly from their websites or Facebook pages. He said Loyal3 is seamless enough that a transaction can happen in three clicks for as little as $10 without typical brokerage fees.

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