OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content

Digital advertising company OpenX announced today that it's launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning. Last fall, OpenX acquired JumpTime, which provided a similar service. OpenX's new Revenue Intelligence team is being led by JumpTime co-founder Anke Audenaert, and the company says it's "blending" OpenX ad tech with JumpTime's technology.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/yAni92Xbse4/

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